Chief Revenue Officer

Job Description

As our first Chief Revenue Officer, you will own the full revenue engine — spanning Sales, Marketing, and Partnerships. Reporting directly to the CEO, you will architect and execute a go-to-market strategy that accelerates ARR growth and positions MEDFAR as the leading EMR provider in Canada. This is a highly cross-functional, highly visible role for a builder who thrives in fast-paced, SaaS scale-up environments and understands how to optimize the full subscription lifecycle.

Key Responsibilities

Revenue Strategy & Leadership

• Define and own the company's revenue strategy, with a focus on ARR growth and expansion revenue.
• Build rigorous forecasting, pipeline management, and SaaS metrics reporting (MRR/ARR, CAC, LTV, churn, NRR).
• Serve as a key member of the executive leadership team, contributing to overall company strategy and board-level discussions.
• Own pricing and packaging strategy in partnership with Product and Finance to maximize contract value and reduce friction to purchase.

Sales

• Lead, coach, and scale a high-performing sales organization across inside sales, field sales, enterprise and public accounts.
• Design and optimize the end-to-end sales process, from prospecting through close.
• Establish sales compensation structures, quotas, and incentive programs aligned with growth objectives.

Marketing

• Oversee demand generation, brand, product marketing, and content strategy.
• Ensure tight alignment between marketing programs and pipeline/revenue goals.
• Drive messaging and positioning that resonates with both privately owned primary care clinics and public primary care entities, accounting for their distinct procurement processes, budgets, and decision-making structures.

Partnerships & Alliances

• Identify, negotiate, and manage strategic partnerships, channel relationships, and distribution alliances.
• Develop a partner ecosystem that expands market reach and accelerates revenue growth.
• Work closely with the Product team to structure commercially impactful deals.

Cross-functional Collaboration

• Partner with the Product team to ensure market needs are reflected in the roadmap.
• Collaborate with the Finance team on pricing strategy, revenue modeling, and budgeting.
• Work with HR to recruit, develop, and retain top revenue talent.

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