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The primary responsibility of the Executive Director – Casino Marketing is to provide strategic leadership, development, and execution of casino marketing initiatives designed to drive gaming revenue, guest acquisition, customer retention, and loyalty program engagement. This role oversees the property's player development strategies, direct marketing programs, loyalty marketing initiatives, promotions, events, and database-driven customer engagement efforts. The Executive Director serves as a key leader in delivering exceptional guest experiences, maximizing player worth, increasing visitation frequency, and strengthening brand affinity through the effective use of data, analytics, rewards programs, and personalized marketing.
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