Director of Revenue Management

Job Description

Golf Revenue Management

• Oversee tee time yield management by analysing demand patterns, seasonal trends, and competitive pricing to optimize green fee rates across peak, shoulder, and off-peak periods.
• Develop golf-inclusive stay-and-play packages in coordination with the Golf Director to drive incremental room nights and maximize spend per golfer.

Spa Revenue Management

• Drive Spa revenue optimization by monitoring treatment room utilization, therapist productivity, and booking lead times to identify yield opportunities and implement dynamic pricing on high-demand services.
• Collaborate with the Spa Director to design cross-sell packages and promotions that convert hotel guests into Spa users, boosting overall ancillary revenue and guest spend.

• Leads the strategic planning process and collaborates with all hotel profit generation teams to proactively identify and implement opportunities to drive incremental profit for Rooms, Restaurants, Spa, Golf, and other revenue streams.
• Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
• Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
• Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics.
• Drives the annual budget process and produces long term projections, as required.
• Actively participates in ownership conversations and presentations.
• Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
• Chairs the weekly Revenue Management Meetings, driving strategic discussions and ensuring alignment with brand guidelines and hotel objectives.
• Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
• Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
• Owns and directs all channel distribution strategies, continuously evaluating new business opportunities and optimizing performance across booking channels.
• Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
• Together with the Marketing team, manages performance reviews with OTA/CTO partners, keeping up to date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements.
• Serves as the system owner for all core revenue management technologies (RMS, CRS, Rate shopping systems, etc.), ensuring data quality, system hygiene, and optimal utilization to drive profit.
• Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
• Oversees relationship with GRC and Distribution services teams.
• Maintains relationships with local market competitors to keep informed of trends and news.
• Identifies, mentors, and develops revenue management talent, including the Revenue Manager/Assistant DRM, fostering a culture of continuous learning and high performance.

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