Director of Revenue Management

Job Description

The Director of Revenue Management (DRM) is responsible for developing and executing the hotel's overall revenue strategy while leading the Revenue Management and Reservations teams. This role drives revenue growth by optimizing pricing, inventory, and distribution strategies across all market segments and revenue streams, ensuring alignment with the hotel's commercial objectives and brand positioning.

The DRM leverages data analytics, market intelligence, and forecasting to identify opportunities, provide strategic recommendations to the Commercial Strategy team, ownership, and corporate leadership, and support informed business decisions. The role is accountable for maintaining the integrity of revenue data, optimizing inventory allocation, and implementing pricing strategies that maximize both revenue and profitability.

As a key commercial leader, collaborates closely with Sales, Marketing, Operations, and Finance to deliver a unified revenue strategy that enhances overall hotel performance. In addition, the role is responsible for identifying, mentoring, and developing Revenue Management talent, fostering a high-performing team and building a strong pipeline of future leaders.

Responsibilities

• Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
• Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams.
• Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics
• Participates in the annual budget process and produces long term projections, as required.
• Actively participates in ownership conversations and presentations
• Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
• Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
• Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
• Chairs and prepares materials for the weekly Revenue Management Meetings, following Brand guidelines.
• Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
• Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
• Directs and manages all channel distribution strategies. Evaluates new business opportunities related to booking channels.
• Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
• Together with the Marketing team, manages performance reviews with OTA/CTO partners, keeping up-to-date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements.
• System owner for RMS, CRS (ORS and TARS), Rate shopping system, TravelCLICK products and hotel specific platforms. Responsible for data quality and system hygiene, following Accor standards, recommendations and procedures.
• Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
• Oversees relationship with GRC and Distribution services teams.
• Maintains relationships with local market competitors to keep informed of trends and news.
• Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.

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