General Manager – Sheraton Orlando North Nouveau

Job Title: General Manager
Location: Sheraton Orlando North | Maitland, FL
Department: Operations / Executive Committee
Reports To: Vice President, Operations
FLSA Status: Exempt
Work Type: Full-Time

Position Summary: Rebel Hotel Company is seeking an experienced, results-driven General Manager to lead the Sheraton Orlando North in Maitland, Florida. The ideal candidate is a hands-on hospitality leader with a proven track record in full-service hotel operations, financial performance, employee development, and labor relations. Previous experience managing a unionized workforce is required, and Marriott-branded hotel experience is strongly preferred.
The General Manager is responsible for the overall success of the property, including operational excellence, profitability, guest satisfaction, employee engagement, and brand compliance. This position provides strategic direction and day-to-day leadership across all hotel departments while fostering a culture of accountability, collaboration, and exceptional service. The General Manager serves as the primary liaison between property leadership, ownership, Rebel Hotel Company, Marriott, and key business partners.

Key Responsibilities:

• Direct all aspects of hotel operations, including Rooms, Food & Beverage, Sales, Engineering, and administrative functions, ensuring operational efficiency and exceptional service delivery.
• Maintain full accountability for financial performance, including P&L management, budgeting, forecasting, revenue optimization, labor productivity, and expense control.
• Lead, coach, and develop department leaders to drive accountability, employee engagement, operational consistency, and high performance.
• Effectively manage a unionized workforce, ensuring compliance with collective bargaining agreements, established labor practices, and applicable employment laws.
• Partner with Human Resources to address employee relations, grievances, disciplinary matters, and labor-related initiatives while maintaining productive labor-management relationships.
• Collaborate with Sales and Revenue Management to maximize occupancy, ADR, RevPAR, and overall profitability.
• Oversee restaurant, bar, banquet, and catering operations, ensuring product quality, guest satisfaction, cost controls, and strong departmental financial performance.
• Monitor guest feedback, service standards, and Marriott quality assurance results to identify opportunities for improvement and enhance the overall guest experience.
• Ensure compliance with Marriott brand standards, company policies, and all applicable federal, state, and local regulations, including health, safety, and security requirements.
• Oversee property maintenance, capital improvements, and asset preservation initiatives to maintain the hotel's physical condition and long-term value.
• Establish and execute strategic business plans, operational priorities, and performance improvement initiatives aligned with ownership and company objectives.
• Maintain strong relationships with ownership, corporate leadership, brand representatives, employees, guests, and key vendors through proactive communication and collaboration.
• Foster a positive, inclusive workplace culture that supports employee development, retention, and Rebel Hotel Company's core values.

Required Skills, Experience and Knowledge:

• Minimum of 3 years of progressive leadership experience as a General Manager or Assistant General Manager, preferably within a full-service hotel environment.
• Required: Previous experience managing a unionized hotel workforce, including knowledge of collective bargaining agreements, grievance procedures, and labor relations.
• Strongly Preferred: Marriott-branded hotel experience, particularly within Sheraton or comparable full-service Marriott properties.
• Proven track record of achieving financial objectives, managing hotel P&L statements, developing budgets, and implementing effective cost controls.
• Comprehensive understanding of full-service hotel operations, including Rooms, Food & Beverage, banquets, and guest services.
• Demonstrated ability to lead, motivate, and develop management teams while promoting accountability and employee engagement.
• Strong business acumen with the ability to analyze financial and operational performance, identify opportunities, and execute strategic initiatives.
• Excellent communication, interpersonal, conflict resolution, and problem-solving skills.
• Experience maintaining productive relationships with ownership, management companies, brand representatives, and other key stakeholders.
• Working knowledge of hotel safety standards, employment regulations, and operational compliance requirements.
• Ability to exercise sound judgment, manage competing priorities, and make effective decisions in a fast-paced hospitality environment.
• Flexibility to work weekends, holidays, and varying schedules based on operational needs.

Salary Range: $155,000 – $180,000 annually

What We Offer: At Rebel Hotel Company, we believe our employees are the heart of hospitality. We are committed to creating an environment where our teams feel supported, valued, and empowered to grow.
Eligible employees may enjoy:

• Competitive compensation and performance-based incentive opportunities
• Medical, dental, and vision insurance
• Paid time off and paid holidays
• 401(k) retirement savings plan with Company match
• Hotel travel and employee discount opportunities
• Professional development and career advancement opportunities
• A collaborative, people-first culture that values individuality, innovation, and teamwork

About Sheraton Orlando North: Sheraton Orlando North is a full-service Marriott hotel located in Maitland, just minutes from the energy and attractions of Greater Orlando. With thoughtfully designed guest rooms, flexible meeting and event space, on-site dining, and a team committed to exceptional hospitality, the hotel serves both business and leisure travelers. We’re building a workplace where great service starts with great people, with opportunities to grow, lead, and make a meaningful impact on the guest and employee experience.

About Rebel Hotel Company: At Rebel Hotel Company, our mission is simple: To inspire passion – for our Employees and our Guests. Guided by our core values of Togetherness, Inclusion, Passionate Service, Connection, Cultivating Joy, and Empathy, we believe in empowering our employees to create meaningful connections and exceptional hospitality experiences. We are looking for leaders who share our passion for people, embrace new ideas, and are committed to making a positive impact on their teams, guests, and communities.

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