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Hong Kong Golf & Tennis Academy (HKGTA) under Rosewood Hotel Group is seeking a commercially driven leader to head Membership Sales, Events & Partnerships and Room Sales for a distinguished private patrons’ institution built around Golf, Tennis, Wellness, and Lifestyle. This role is designed for a senior luxury hospitality professional who can build pipeline, convert high-value prospects, and identify select groups and businesses whose interests align with the Academy’s sporting, dining, and hospitality offering — including Golf and Tennis programming, patron stays, Food & Beverage experiences, and related commercial activity.
You will lead the strategy and execution for patron acquisition, event-driven business development, strategic partnerships, and the commercial performance of stays, dining, and related revenue streams, with a strong focus on preserving the exclusivity of the Academy while delivering sustained growth. This is a visible leadership mandate for someone who combines commercial instinct, relationship depth, and disciplined execution across multiple revenue streams, always in a manner consistent with a private, curated patron experience.
HOW YOU’LL MAKE THE PLACE
* Lead the overall commercial strategy and execution to deliver patron acquisition targets across existing and new patronship plans, with clear ownership of enquiry generation, lead nurturing, conversion, and retention.
* Build, manage, and continuously strengthen a high-quality sales pipeline, ensuring disciplined prospecting, timely follow-up, accurate forecasting, and strong conversion at each stage of the patron journey.
* Identify and cultivate relationships with select groups, corporations, and individuals whose interests align with the Academy’s golf and tennis programming, and who represent suitable prospects for patron stays, dining, and related commercial engagement.
* Oversee the full patron acquisition experience from first contact to onboarding, ensuring that every prospect interaction reflects the exclusivity of the brand and creates a seamless handover into ongoing patron engagement.
* Lead the Events & Partnerships function as a commercial growth engine, ensuring events are strategically curated to generate qualified leads, deepen relationships, enhance brand positioning, and convert into measurable outcomes.
* Identify, negotiate, and manage strategic partnerships that enhance the Academy’s standing among relevant audiences and support commercial performance across patronship, events, stays, and F&B.
* Own the commercial strategy for patron stays and F&B consumption, ensuring these are positioned and sold as part of a cohesive, curated patron experience rather than as a standalone hotel product.
* Work closely with internal stakeholders across Operations, Marketing, and senior leadership to ensure that commercial plans are joined up, execution is coordinated, and opportunities are maximised across all patron-facing touchpoints.
* Set clear KPIs, activity targets, and performance expectations for the team, and lead regular pipeline, conversion, and business review rhythms to ensure focus, accountability, and delivery.
* Coach, develop, and lead a commercially minded team capable of balancing the Academy’s premium, exclusive positioning with strong sales discipline, proactive outreach, and conversion ownership.
* Use market intelligence, performance data, and business insight to refine strategy, improve conversion outcomes, and identify new commercial opportunities consistent with the Academy’s exclusivity.
* Serve as a senior commercial representative of HKGTA externally, building credibility with patrons, prospects, partners, and key market stakeholders while safeguarding the Academy’s private, curated identity.
What You Should Have
* Proven experience in hospitality, events business development, partnerships, or related high-touch commercial environments.
* A strong track record of driving revenue, lead generation, and conversion, ideally across more than one commercial channel such as patronship, events, patron stays, or partnerships.
* Demonstrated success in building and managing a sales pipeline, including prospecting, follow-up discipline, forecasting, and closing.
* Confidence engaging with high-value patrons, partners, and senior stakeholders, with the presence and judgement to represent an exclusive, private brand externally.
* Experience leading or mentoring a team, with the ability to set direction, review performance, and create accountability around targets and service standards.
* Strong commercial instincts paired with an ability to translate strategy into practical execution across patronship, events, and partnership-led opportunities, always mindful of exclusivity.
* Excellent relationship-building and communication skills, with the ability to work across internal teams and external stakeholders to drive joined-up results.
* A hands-on, proactive approach — this role requires someone who can both lead and personally drive momentum, not simply oversee from a distance.
* Comfort working with data, targets, and business metrics to assess performance, identify opportunities, and improve outcomes.
* Fluency in English is essential; Cantonese and/or Mandarin would be advantageous in supporting relationship-building across Hong Kong and regional networks.
Offre executive hospitality à vérifier avant publication.
Director of Commercial
