Vice President, Sales and Marketing

TreowGroup Recruitment, on behalf of our luxury hospitality client located in the Niagara Region, is hiring for a Vice President of Sales & Marketing.

The Vice President of Sales & Marketing provides strategic leadership for sales, marketing and revenue generation across a portfolio of luxury hotels, restaurants and spas. This executive role is responsible for developing and executing commercial strategies that drive revenue growth, occupancy, ADR, RevPAR, market share and profitability.

Working closely with the CEO, General Managers, Revenue Management, Operations and corporate leadership, the VP will translate business objectives into measurable sales and marketing priorities, build high-performing teams, and identify opportunities to strengthen the organization’s competitive position and long-term growth.

Job Type: Full-time, Permanent
Location: Niagara Region, ON
Compensation: Competitive executive compensation package

Key Accountabilities:
Strategic Leadership

• Develop and execute portfolio-wide sales and marketing strategies, establishing short- and long-term commercial objectives that drive revenue, profitability and market share.
• Identify market trends, competitive opportunities and emerging business segments while providing strategic direction to sales and marketing teams.

Sales Management

• Lead sales across group, corporate, tour & travel, government, association and social event markets, including business development, prospecting, account management and conversion strategies.
• Build key client and industry relationships while establishing sales goals, performance metrics and accountability measures.

Marketing & Brand Strategy

• Lead integrated marketing across digital, social, email, website, advertising and traditional media while ensuring consistent brand positioning across the portfolio.
• Evaluate marketing ROI and manage relationships with agencies, media partners and tourism organizations to optimize performance and investment.

Revenue Performance

• Partner with Revenue Management to maximize occupancy, ADR, RevPAR, total property revenue and profitability.
• Analyze market data, forecasts and competitor performance to guide commercial and promotional strategies while maintaining pricing integrity.

Financial Management

• Develop and manage departmental budgets and marketing expenditures, ensuring investments deliver measurable ROI.
• Monitor and report on commercial performance while identifying strategic revenue opportunities to improve profitability.

Team Leadership & Development

• Recruit, coach, mentor and develop high-performing sales and marketing teams.
• Foster a culture of accountability, collaboration and results through ongoing performance management and professional development.

Industry Relations & Partnerships

• Represent the organization at industry conferences, trade shows, tourism events and community functions.
• Build strategic relationships with tourism authorities, destination marketing organizations and industry partners while maintaining awareness of hospitality trends and best practices.

Your leadership profile includes:

• 10+ years of progressive sales and marketing leadership experience within the hotel, resort or hospitality industry
• 5+ years of experience at an executive or senior leadership level
• Bachelor's degree in Hospitality Management, Business Administration, Marketing or a related field
• Proven success driving hotel revenue growth, occupancy, ADR, RevPAR and market share across multiple market segments
• Strong understanding of hotel sales, revenue management and distribution channels
• Experience setting sales targets, forecasting performance and driving team accountability
• Proven leadership and development of high-performing sales and marketing teams
• Strong financial acumen, including budgets, ROI and commercial performance
• Strategic marketing and brand leadership across digital and traditional channels
• Multi-property hotel or hospitality portfolio experience preferred

TreowGroup Recruitment, as well as our client, is an equal-opportunity employer committed to building a diverse workforce. We believe in fostering an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation.

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